UNC’s First Four win draws record TV ratings

While North Carolina’s addition to the NCAA Tournament was deemed controversial, there is no denying the program’s March pedigree and it was evident in record First Four television ratings on Tuesday.According to Front Office Sports, North Carolina’s 95-68 victory over San Diego State in an NCAA Tournament play-in game earned 2.2 million viewers on TruTV for a First Four single-game record.Adding in the 1.4 million that watched an earlier play-in game between Alabama State and Saint Francis (PA), the evening earned a First Four record of 3.6 million combined viewers.The Tar Heels earned a tournament bid with a 22-13 record but were just 1-12 in Quad 1 games. West Virginia was left out with a 19-13 record but a 6-10 mark in Quad 1 games. West Virgina governor Patrick Morrisey went as far as to announce an investigation into the NCAA and the tournament selection committee.

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