College basketball continues to be the go-to sport for name, image and likeness deals, according to a new report from sponsorship data company SponsorUnited.North Carolina’s RJ Davis and USC’s JuJu Watkins led all male and female athletes, respectively, in total endorsements over the past year, according to the report.Davis, third on the ACC’s all-time scoring list, garnered 25 NIL deals over the last 12 months, finishing ahead of Arizona punter Cash Peterman (21), 2024 Heisman Trophy winner Travis Hunter (19) and Texas quarterback Quinn Ewers and LSU basketball’s Trace Young (17 each) for the men.In women’s college sports, the top five athletes with the most NIL deals over the past year are all basketball players.Watkins — the Big Ten Player of the Year who suffered a season-ending ACL injury in the second round of the Women’s NCAA Tournament — had 20 NIL agreements, topping the combined 18 deals between basketball twins Haley and Hanna Cavinder from the University of Miami. UConn’s Paige Bueckers and Oregon’s Deja Kelly had 16 apiece, according to the report, while LSU’s Flau’jae Johnson landed 15.Per SponsorUnited, NIL has evolved into a $1 billion business since launching nearly four years ago. Basketball has certainly played a major role in that growth.”Basketball consistently dominates NIL deals because it perfectly combines visibility, personality and cultural impact,” SponsorUnited CEO Bob Lynch told ESPN, saying the sport “resonates on a massive scale.”